The Ski Journal: New Ski Porn Hits the Newsstands
Looking for an authentic magazine to drool over that focuses on skiing issues rather than the skiing institution? You can skip such commercialized standbys as Ski, Skiing, Powder, and Freeskier that cater more towards advertisers than readers. Fluff free and mostly subscriber driven, The Ski Journal is an amazingly beautiful production that looks and reads more like an anthology of ski literature and photographs than a typical ski magazine.
Published by the same outfit responsible for Frequency: The Snowboarder’s Journal, The Ski Journal is a new quarterly periodical that shuns typical magazine production techniques on both the front and back end. The magazine is printed on thick high quality paper that brings to life its exceptional photography and beautifully designed layout. Photographs are matched with generally well written articles that range from one page quick shots to double digit page numbered in depth articles without commercial interruption. While The Ski Journal does take advertisers on for revenue, the ads are limited to full pages and generally relegated to either the front or back of the magazine, never breaking up content or articles (sixteen full page ads out of one hundred and twelve pages in Volume Two Number One–compare that to Ski, Skiing, Powder, Freeskier, or even Backcountry).
