Social Media, Blogging, & Skiing
Social media allows for communication between persons, groups, and organizations. These communications are generally either peer to peer or business to consumer (and consumer to business). Facebook has been (willfully and profitably) co-opted for commercial purposes and is a hybrid of these two frameworks: peer to peer communication combined with opt in advertising which is also shared with friends whether they opted in or not. From a marketing perspective, it is the best dodge of the CAN-SPAM Act available. Facebook has become the ultimate buzz generator for business to consumer communications.
Ten years ago, a company or organization was not legit without a web page. Now you are not legit without a Facebook Fan Page. Ski Areas on the cutting edge are blogging and tweeting. Lift status updates, snow conditions, and accumulations are reported real time in text, photos, and video.
Before these impressive communication developments, skiers had to read newspaper updates, call snow phones, or watch Weather Channel Ski Reports (none of which were in depth nor could be trusted). Now skiers and riders read forums, blogs, or social network feeds to see accurate conditions in real time. Ware the resort that fluffs a report which is contradicted by multiple live reports from skiers and riders on the mountain. Total buzz kill.